Evan Huang, CTO of XMLCities was kind enough to grace us with a visit this evening. Despite his status and achievements, he was humble and eager to share his experience with us. His focus tonight was on market segmentation and product positioning.
As we huddled around a table in the middle of the NOC office to enjoy a good spread of Vietnamese sandwiches, Evan began his story of his time back in Adobe where he and a couple of folks worked on several projects ranging from the very exciting array signal processing to plain telephony. It soon became evident to him that the telephony project, simplest amongst the plethora of cool projects his team was working on, turned out to be the most profitable project simply because there was a market for it.
Read: Technology is not the end all - there must be a market for it
Stories came one after another ranging from his unsuccessful venture in color OCR, which served its intended function well - perhaps too well as it soon caught the attention of software pirates who eventually destroyed his business model.
He also touched upon his version of a secret sauce for a web startup - collecting user information.
The key insight is that if one can somehow harvest information from customer visits, that information can be very valuable and not easily copied. An example of this is showing a user what multitudes of users before him/her think about a product. This is only valuable once there is enough traffic and another me-too site will find it hard to duplicate such information.
He wrapped up the sharing session by demoing/pitching his thumbdrive solution that will allow any computer to boot an operating system (Mac OSX, Windows or Linux) of your preference from the thumbdrive.
Users of this technology will not have to worry about key logging and viruses as the operating system booted from this device is encapsulated in a Linux Operating system, which are additional compelling reasons apart from the obvious portability and archival purposes.
All in all, it was a most interesting and enlightening evening.