SG Entrepreneurs will play the role of a virtual business incubator, establishing Singapore at the forefront of the interactive and digital media (IDM) revolution worldwide, especially in the Asia-Pacific region. We will help young entrepreneurs and individuals turn their ideas and prototypes into seed funding stage startups. By having an experienced team screen proposals and identify promising IDM ideas and prototypes, and thereafter providing mentorship to translate these ideas and prototypes into reality, SG Entrepreneurs aims to nurture the future of new media.

We will also aim to make Singapore one of the main centers of new media as follows:

1. We are not just current but are ahead in understanding new emerging IDM technologies.
2. We aim to utilize multiple and diverse channels to attract people with promising IDM ideas and prototypes to submit proposals.
3. We aim to undertake the necessary research and due diligence to understand each idea and prototype and its specific field.
4. We will fund up to $55K per start-up. The funds can be used to develop your prototype, finance a patent or even to secure manpower. There is almost no red tape and it is really not too difficult to secure funding from us. All you need is a great idea and be passionate about it. Send in your ideas through email for any inquiries on funding.

We will leverage on the depth of experience, network and growing diversity of the individuals in SG Entrepreneurs to provide a multidisciplinary environment where wide and unique perspectives come together to create creative yet practical solutions.

We will focus on the following IDM areas:

* - Internet and Web 2.0 technologies
* - Interactive and digital media
* - Technological gadgets

We welcome enterprising and passionate individuals or teams with IDM-related ideas or prototypes to email us for possible funding opportunities.

Issued by SG Entrepreneurs.

For further information kindly contact:

SG Entrepreneurs
Gwendolyn TAN
funding@sgentrepreneurs.com

About SG Entrepreneurs: SG Entrepreneurs was established in 2005 and started off as a web portal for Singaporean entrepreneurs and entrepreneurs in Singapore. It strives to be the organization that helps translate mere ideas and prototypes in the fields of interactive digital media into commercial entities. With a strong core team and experienced board of directors, SG Entrepreneurs has the necessary relevant resources to attain its goals.

It was my second day in Silicon Valley and off I went to visit Logitech, one of the premier companies in personal peripherals for computers. Guerrino De Luca, CEO of Logitech shared with us the company’s business and personal experiences as a CEO.

He told us about some of the key factors a company should keep in mind before venturing into a new business were firstly, to understand customers’ needs and secondly, to have one’s own cost-saving model to face competition. He illustrated it with one of the key challenges Logitech faced in 1998-2000 in the scanner market with the launch of hand scanners. The popularity of standard printer-like scanners which were cheaper than Logitech’s hand scanners increased tremendously. And henceforth, Logitech felt that they should have known the market well and been ready to face competition at that time. He even shared with us the new fields Logitech is exploring into which are mainly digital music and home. He said that the success of the company depends on having right people at the right places and all of them from engineers to marketers should participate in the innovation of the product.

Being an Italian himself, upon being asked he told us that being Singaporeans, we all have a high success rate in setting up companies or finding a job in global environment of Silicon Valley because of our ability to speak two languages. This skill enables us to think deeply in various matters and gives us an edge over Americans who know just one language.

With insightful questions and answers the visit ended with a group photo with the CEO. There was a lot more to the trip and those who missed can actually see a broadcast which would be posted on NUSEA’s site soon. That’s all from my side. This is Gundeep saying Chao!!